My approach:

Position strategically, design intentionally

My approach:

Position

strategically,

design

intentionally

My approach:

Position strategically, design intentionally

Hands typing on an open laptop next to potted plants in a sunlit room

Strategy before aesthetics, always.

While colors and fonts are important, I don't start there. I start by helping you clarify your positioning: who you are, who you're for, and what you're impact is. This is your brand lens, and it guides every design decision we make.

This is essential! When you try to appeal to everyone, or go by design trends, you attract no one. But when you position yourself strategically, think big fish in small pond, your customers no longer see risk in choosing you. Instead, you become the solution to their problem!

If you're tired of blending in and ready to stand out to the right people, you're in the right place.

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Wellness brand life lab logo layered over image of child exploring the outdoors
Mockup of life labs vitamin bottle for kids. Green, with illustrations of a whimsical creature

Brand Strategy + Identity

Example Deliverables

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  • Brand strategy and positioning

  • Logo suite

  • Source files in all formats

Who it's for

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  • Businesses launching with a clear vision

  • Established businesses ready for a rebrand

  • Anyone who has a website but needs cohesive branding

Your investment: Starts at $3500

Timeline: 4-6 Weeks

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Package 3

Yellow chair with colorful floral throw pillow, and a cup of latte on the arm, next to green plant. Sunbeams of light over chair.

Brand Strategy + Identity

Who it's for

-

  • Businesses launching with a clear vision

  • Established businesses ready for a rebrand

  • Anyone who has a website but needs cohesive branding

Example deliverables

-

  • Brand strategy and positioning

  • Logo suite

  • Typography

  • Color palette

  • Brand style guide

  • Brand patterns and visual elements (as needed)

  • Source files in all formats

Your investment: Starts at $3500

Timeline: 2-3 Weeks

Package 1

Package 2

Package 3

Yellow chair with colorful floral throw pillow, and a cup of latte on the arm, next to green plant. Sunbeams of light over chair.

Brand Strategy + Identity

Who it's for

-

  • Businesses launching with a clear vision

  • Established businesses ready for a rebrand

  • Anyone who has a website but needs cohesive branding

Example deliverables

-

  • Brand strategy and positioning

  • Logo suite

  • Color palette

  • Typography

  • Brand style guide

  • Brand patterns and visual elements (as needed)

  • Source files in all formats

Your investment: Starts at $3500

Timeline: 2-3 Weeks

Let's break down the process.

Let's break down the process.

Ready to create a brand as intentional as your work?

Ready to create a brand as intentional as your work?

Green armchair with multi-colored throw pillows in therapy office

Are you a therapist?

Are you a therapist?

Building a private practice comes with unique challenges, from HIPAA compliance to attracting the right clients. I've created specialized services designed specifically for therapists.

Building a private practice comes with unique challenges, from HIPAA compliance to attracting the right clients. I've created specialized services designed specifically for therapists.

Commonly Asked Questions

Commonly Asked Questions

Do you offer payment plans?

Projects are typically split into milestones: 50% deposit to book your project, 25% at the midpoint, and 25% upon completion. For larger projects, we can discuss payment plans during our discovery call.

Do you understand HIPAA compliance?

Do you offer payment plans?

What if my budget is tight right now?

I get it. If the full investment feels out of reach, we can talk about adjusting the scope, maybe starting with just a website without custom branding, or reducing the number of pages. We can always add more later as your practice grows. If you're just starting out and need something more basic, I'm happy to point you toward some DIY resources and you can come back when you're ready for something custom.

I already have a website, but it's not working. Can you help?

I get it. If the full investment feels out of reach, we can talk about adjusting the scope, maybe starting with just a website without custom branding, or reducing the number of pages. We can always add more later as your practice grows. If you're just starting out and need something more basic, I'm happy to point you toward some DIY resources and you can come back when you're ready for something custom.

Will this help me rank in Google?

I get it. If the full investment feels out of reach, we can talk about adjusting the scope, maybe starting with just a website without custom branding, or reducing the number of pages. We can always add more later as your practice grows. If you're just starting out and need something more basic, I'm happy to point you toward some DIY resources and you can come back when you're ready for something custom.

What if I'm not sure which package is right for me?

I get it. If the full investment feels out of reach, we can talk about adjusting the scope, maybe starting with just a website without custom branding, or reducing the number of pages. We can always add more later as your practice grows. If you're just starting out and need something more basic, I'm happy to point you toward some DIY resources and you can come back when you're ready for something custom.

I have more questions. How can I reach you?

I get it. If the full investment feels out of reach, we can talk about adjusting the scope, maybe starting with just a website without custom branding, or reducing the number of pages. We can always add more later as your practice grows. If you're just starting out and need something more basic, I'm happy to point you toward some DIY resources and you can come back when you're ready for something custom.

Do you offer payment plans?

Projects are typically split into milestones: 50% deposit to book your project, 25% at midpoint (after initial design concepts), and 25% upon completion. For larger projects ($6,000+), we can discuss additional payment plan options during our discovery call.

How long does a typical project take?

Do you offer payment plans?

What if I'm not sure what I need?

That's completely normal! Book a discovery call and we'll talk through where you are, what's not working with your current branding/website (if you have one), and what your goals are. I'll help you figure out the right approach and send you a custom proposal that makes sense for your situation.

I already have a website, but it's not working. Can you help?

That's completely normal! Book a discovery call and we'll talk through where you are, what's not working with your current branding/website (if you have one), and what your goals are. I'll help you figure out the right approach and send you a custom proposal that makes sense for your situation.

Do I need my own copywriter?

That's completely normal! Book a discovery call and we'll talk through where you are, what's not working with your current branding/website (if you have one), and what your goals are. I'll help you figure out the right approach and send you a custom proposal that makes sense for your situation.

I have more questions. How can I reach you?

That's completely normal! Book a discovery call and we'll talk through where you are, what's not working with your current branding/website (if you have one), and what your goals are. I'll help you figure out the right approach and send you a custom proposal that makes sense for your situation.

KG Creative Co. — Brand & Web Designer for wellness professionals and therapists, based in San Francisco