Life Labs

LifeLab is a kids’ multivitamin brand created to spark curiosity and imagination while supporting healthy growth. Inspired by science, play, and discovery, the brand transforms daily vitamins into a moment of learning and wonder. Through bold visuals, playful illustrations, and approachable language, LifeLab bridges the gap between what parents want in trustworthy nutrition and what kids crave in fun and adventure.

A young child dressed as a knight with a gray hat featuring a brown animal ear on top and a brown snout, standing in tall grass in a natural outdoor setting during daylight.
A young child dressed as a knight with a gray hat featuring a brown animal ear on top and a brown snout, standing in tall grass in a natural outdoor setting during daylight.
Group of children outdoors, with one girl holding a magnifying glass and inspecting plants, surrounded by other children with backpacks, under a partly cloudy sky.
Group of children outdoors, with one girl holding a magnifying glass and inspecting plants, surrounded by other children with backpacks, under a partly cloudy sky.
Close-up of a small green plant with four leaves growing from dark soil.
Close-up of a small green plant with four leaves growing from dark soil.

Brand Positioning

Target Audience:

Age: Parents 28–45 years old; Kids 4–12 years old

Location: Urban and suburban U.S. markets

Interests and hobbies: Families who value wellness, education, and play; kids who love exploring, learning, and imaginative activities

Values: Health, curiosity, trust, creativity, and making everyday routines fun and engaging

The illustration for the logo and package design introduces a whimsical creature, holding a magnifying glass in wide-eyed curiosity. Beside it grows an abstract, plant-like form that represents the limitless worlds of imagination children create. These elements highlight LifeLab’s playful spirit by blending discovery, creativity, and wonder while making science feel approachable and fun.The illustration created in adobe illustrator for the package design depicts the silhouette of Venus, the divine goddess, emerging from the ocean amidst seaweed. Her flowing hair seamlessly intertwines with the seaweed, imparting a sense of fluidity and femininity to the design.

The image displays the word 'hello' in large, dark blue lowercase letters with a simple and playful font.
The image displays the word 'hello' in large, dark blue lowercase letters with a simple and playful font.
Bottle of Life Lab kids multi-gummies with a green background and a cartoon dinosaur holding a magnifying glass, surrounded by dark green coral designs, label in orange, purple, and white text.
A child's drawing on a piece of paper, showing trees, a house, flowers, and a person, with colorful crayon sketches.

Are you ready?

Let’s put our heads together and create something that brings the right clients to your door.

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