Goodies is a sustainable fragrance brand that celebrates sensory joy without compromise. Using ethically-sourced, natural ingredients and eco-friendly packaging, Goodies creates food-inspired fragrances that smell so good you want to eat them! The goal was to blur the boundaries between food and fragrance packaging while proving that earth-friendly brands can be just as delightful as they are responsible.
Goodies is a sustainable fragrance brand that celebrates sensory joy without compromise. Using ethically-sourced, natural ingredients and eco-friendly packaging, Goodies creates food-inspired fragrances that smell so good you want to eat them! The goal was to blur the boundaries between food and fragrance packaging while proving that earth-friendly brands can be just as delightful as they are responsible.
Target Audience:
Age: Gen Z and Millennial women
Location: Anywhere
Values: Affordability, playfulness, quality, inclusivity, & sustainability
Brand Positioning:
The design strategically differentiates Goodies in the traditionally serious and aspirational fragrance market by embracing joy and nostalgia rather than exclusivity and sophistication. The playful aesthetic appeals to consumers seeking fun, approachable scents that spark happiness over conventional luxury perfume brands that take themselves too seriously.
Color Palette:
The brand's vibrant, saturated palette feels deliberately edible. Each hue evokes the juicy, aromatic quality of ripe fruit and sweet confections, blurring the sensory line between sight and scent. This flexible system allows each fragrance to claim its own signature color while maintaining cohesive brand recognition, giving Goodies endless room to expand their delicious scent library.
Logo:
The custom wordmark celebrates playfulness through soft, bulbous letterforms that look like something you want to squeeze or taste. The details such as the juicy "bite" or melting drip effect reference both the liquid nature of fragrance and the indulgent, dessert-like quality of the scents.
Brand Positioning
The design strategically differentiates Goodies in the traditionally serious and aspirational fragrance market by embracing joy and nostalgia rather than exclusivity and sophistication. The playful aesthetic appeals to consumers seeking fun, approachable scents that spark happiness over conventional luxury perfume brands that take themselves too seriously.
Color Palette:
The brand's vibrant, saturated palette feels deliberately edible. Each hue evokes the juicy, aromatic quality of ripe fruit and sweet confections, blurring the sensory line between sight and scent. This flexible system allows each fragrance to claim its own signature color while maintaining cohesive brand recognition, giving Goodies endless room to expand their delicious scent library.
Logo:
The custom wordmark celebrates playfulness through soft, bulbous letterforms that look like something you want to squeeze or taste. The details such as the juicy "bite" or melting drip effect reference both the liquid nature of fragrance and the indulgent, dessert-like quality of the scents.
KG Creative Co. — Brand & Web Designer for wellness professionals and therapists, based in San Francisco
Target Audience:
Age: Gen Z and Millennial women
Location: Anywhere
Values: Affordability, playfulness, quality, inclusivity, & sustainability