Every business has a brand, intentionally or not. Brand strategy is taking control of the narrative; deciding how you’re understood, remembered, and chosen.
Brand Strategy + Identity
Includes:
Brand Strategy + Creative Direction
Logo Suite
Color Palette
Typography
Brand Guidelines
Design Process
To keep the process organized, we move through four phases: discover, strategize, create, and deliver:
01 - Discover
First thing’s first, we meet on a call to learn about each other, and make sure we’re a good fit! I get to learn the ins and outs of what you do, and also tell you about me - how I work, what the process looks like, and what you can expect when working together.
02 - Strategize
The next phase is where we put our heads together and take a deep dive into the nitty gritty. Think: who are you, what do you do, who do you do it for, what are you known for, etc. This will determine our creative direction for the project.
03 - Create
Once we’re set on a creative direction, this is when you get to relax, catch up on your shows, or take that long awaited nap while I go headfirst into creative mode. I’ll be busy designing your logo suite, pairing fonts, and playing with colors.
04 - Deliver
Once your brand new designs have been presented, revised, and approved, you’ll receive the deliverables packaged up nicely into file folders and your brand guidelines document!