Brand Identity:
Venus Brews
Venus Brews is a brand identity concept for a beer company based in Austin, TX. Drawing inspiration from the goddess Venus, the essence of Venus Brews transcends mere beer; it embodies values of sisterhood, empowerment, and the creation of unforgettable memories.
Target Audience:
Age: 21-35 years old
Location: Austin, TX
Interests and hobbies: Dancing, drinking, & lots of laughter
Values: Confidence, friendship, empowerment, creating incredible memories
Brand Positioning
The design strategically differentiates Venus Brews in the traditionally masculine beer market by embracing feminine strength rather than competing on traditional "tough" imagery
The flowing aesthetic appeal to consumers seeking authentic, artisanal experiences over mass-market beer brands.
Color Palette:
The brand's color palette comprises bright red, symbolizing energy, power, and courage; chartreuse, evoking liveliness, vitality, and fun; and dark turquoise, representing the depths of the ocean, Venus's birthplace, as well as the values of protection and loyalty inherent in sisterhood.
Illustration:
The illustration for the package design depicts the silhouette of Venus, the divine goddess, emerging from the ocean amidst seaweed. Her flowing hair seamlessly intertwines with the seaweed, imparting a sense of fluidity and femininity to the design.
Logo:
The custom wordmark celebrates playfulness through soft, bulbous letterforms that look like something you want to squeeze or taste. The details such as the juicy "bite" or melting drip effect reference both the liquid nature of fragrance and the indulgent, dessert-like quality of the scents.
Brand Identity:
Venus Brews
Venus Brews is a brand identity concept for a beer company based in Austin, TX. Drawing inspiration from the goddess Venus, the essence of Venus Brews transcends mere beer; it embodies values of sisterhood, empowerment, and the creation of unforgettable memories.
Target Audience:
Age: 21-35 years old
Location: Austin, TX
Interests and hobbies: Dancing, drinking, & lots of laughter
Values: Confidence, friendship, empowerment, creating incredible memories
Brand Positioning:
The design strategically differentiates Venus Brews in the traditionally masculine beer market by embracing feminine strength rather than competing on traditional "tough" imagery
The flowing aesthetic appeals to consumers seeking authentic, artisanal experiences over mass-market beer brands.
Color Palette:
The brand's color palette comprises bright red, symbolizing energy, power, and courage; chartreuse, evoking liveliness, vitality, and fun; and dark turquoise, representing the depths of the ocean, Venus's birthplace, as well as the values of protection and loyalty inherent in sisterhood.
Illustration:
The illustration for the package design depicts the silhouette of Venus, the divine goddess, emerging from the ocean amidst seaweed. Her flowing hair seamlessly intertwines with the seaweed, imparting a sense of fluidity and femininity to the design.
Logo:
The custom lettering combines flowing, organic curves with serif details, creating visual rhythm that embodies Venus's regal essence while strategically positioning the brand as an empowering, premium alternative in the traditionally masculine beer market.
Venus Brews is a brand identity concept for a beer company based in Austin, TX. Drawing inspiration from the goddess Venus, the essence of Venus Brews transcends mere beer; it embodies values of sisterhood, empowerment, and the creation of unforgettable memories.
Target Audience:
Age: 21-35 years old
Location: Austin, TX
Interests and hobbies: Dancing, drinking, & lots of laughter
Values: Confidence, friendship, empowerment, creating incredible memories
Brand Positioning:
The design strategically differentiates Venus Brews in the traditionally masculine beer market by embracing feminine strength rather than competing on traditional "tough" imagery
The flowing aesthetic appeals to consumers seeking authentic, artisanal experiences over mass-market beer brands.
Color Palette:
The brand's color palette comprises bright red, symbolizing energy, power, and courage; chartreuse, evoking liveliness, vitality, and fun; and dark turquoise, representing the depths of the ocean, Venus's birthplace, as well as the values of protection and loyalty inherent in sisterhood.
Illustration:
The illustration for the package design depicts the silhouette of Venus, the divine goddess, emerging from the ocean amidst seaweed. Her flowing hair seamlessly intertwines with the seaweed, imparting a sense of fluidity and femininity to the design.
Logo:
The custom lettering combines flowing, organic curves with serif details, creating visual rhythm that embodies Venus's regal essence while strategically positioning the brand as an empowering, premium alternative in the traditionally masculine beer market.
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