LifeLab is a kids’ multivitamin brand created to spark curiosity and imagination while supporting healthy growth. Inspired by science, play, and discovery, the brand transforms daily vitamins into a moment of learning and wonder. Through bold visuals, playful illustrations, and approachable language, LifeLab bridges the gap between what parents want in trustworthy nutrition and what kids crave in fun and adventure.
LifeLab is a kids’ multivitamin brand created to spark curiosity and imagination while supporting healthy growth. Inspired by science, play, and discovery, the brand transforms daily vitamins into a moment of learning and wonder. Through bold visuals, playful illustrations, and approachable language, LifeLab bridges the gap between what parents want in trustworthy nutrition and what kids crave in fun and adventure.
LifeLab is a kids’ multivitamin brand created to spark curiosity and imagination while supporting healthy growth. Inspired by science, play, and discovery, the brand transforms daily vitamins into a moment of learning and wonder. Through bold visuals, playful illustrations, and approachable language, LifeLab bridges the gap between what parents want in trustworthy nutrition and what kids crave in fun and adventure.
Target Audience:
Age: Parents 28–45 years old; Kids 4–12 years old
Location: Urban and suburban U.S. markets
Interests and hobbies: Families who value wellness, education, and play; kids who love exploring, learning, and imaginative activities
Values: Health, curiosity, trust, creativity, and making everyday routines fun and engaging
Brand Positioning:
Brand Positioning:
Brand Positioning:
The design positions LifeLab as a playful yet trustworthy multivitamin brand that celebrates children’s curiosity and imagination. Rather than leaning on sterile or clinical visuals common in the wellness space, LifeLab embraces whimsical illustrations, and an approachable voice. The result is a brand that appeals to both parents seeking reliable nutrition and kids who are excited by the sense of fun and discovery.
The design positions LifeLab as a playful yet trustworthy multivitamin brand that celebrates children’s curiosity and imagination. Rather than leaning on sterile or clinical visuals common in the wellness space, LifeLab embraces whimsical illustrations, and an approachable voice. The result is a brand that appeals to both parents seeking reliable nutrition and kids who are excited by the sense of fun and discovery.
The design positions LifeLab as a playful yet trustworthy multivitamin brand that celebrates children’s curiosity and imagination. Rather than leaning on sterile or clinical visuals common in the wellness space, LifeLab embraces whimsical illustrations, and an approachable voice. The result is a brand that appeals to both parents seeking reliable nutrition and kids who are excited by the sense of fun and discovery.
Color Palette:
The brand’s color palette balances playfulness with trust. Warm coral brings energy, and a sense of fun, while soft green conveys growth, health, and curiosity. Golden yellow evokes warmth, optimism, and the spark of imagination, while deep navy grounds the palette with a sense of reliability, trust, and stability that reassures parents.
Color Palette:
Color Palette:
The brand’s color palette balances playfulness with trust. Warm coral brings energy, and a sense of fun, while soft green conveys growth, health, and curiosity. Golden yellow evokes warmth, optimism, and the spark of imagination, while deep navy grounds the palette with a sense of reliability, trust, and stability that reassures parents.
The brand’s color palette balances playfulness with trust. Warm coral brings energy, and a sense of fun, while soft green conveys growth, health, and curiosity. Golden yellow evokes warmth, optimism, and the spark of imagination, while deep navy grounds the palette with a sense of reliability, trust, and stability that reassures parents.
Illustration:
Illustration:
Illustration:
The illustration for the package design introduces a whimsical creature, holding a magnifying glass in wide-eyed curiosity. Beside it grows an abstract, plant-like form that represents the limitless worlds of imagination children create. These elements highlight LifeLab’s playful spirit by blending discovery, creativity, and wonder while making science feel approachable and fun.
The illustration for the package design introduces a whimsical creature, holding a magnifying glass in wide-eyed curiosity. Beside it grows an abstract, plant-like form that represents the limitless worlds of imagination children create. These elements highlight LifeLab’s playful spirit by blending discovery, creativity, and wonder while making science feel approachable and fun.
The illustration for the package design introduces a whimsical creature, holding a magnifying glass in wide-eyed curiosity. Beside it grows an abstract, plant-like form that represents the limitless worlds of imagination children create. These elements highlight LifeLab’s playful spirit by blending discovery, creativity, and wonder while making science feel approachable and fun.
Logo:
Logo:
Logo:
The LifeLab logo is a playful, custom wordmark where the letters are chunky and bold, with the “f” including the whimsical creature, tying into the theme of curiosity and discovery. It has a friendly, approachable vibe that fits well with the kids’ vitamins concept.
The LifeLab logo is a playful, custom wordmark where the letters are chunky and bold, with the “f” including the whimsical creature, tying into the theme of curiosity and discovery. It has a friendly, approachable vibe that fits well with the kids’ vitamins concept.
The LifeLab logo is a playful, custom wordmark where the letters are chunky and bold, with the “f” including the whimsical creature, tying into the theme of curiosity and discovery. It has a friendly, approachable vibe that fits well with the kids’ vitamins concept.
