Brand Identity:
Calvin Eaton
Calvin Eaton is a creative professional who is passionate about advocacy, education, and innovation. By collaborating with Mali King over at Clementine Design Studio, we created a brand for his website that clearly communicates his mission, engages his audience, and reflects his unique voice and vision. The key challenge was creating a logo that could engage Calvin’s multifaceted audience, spanning professionals, creatives, and socially-driven organizations, without losing clarity or personality.
Target Audience:
Age: All ages
Location: Remote
Interests and hobbies: Public speaking, writing, creative projects, community engagement, and learning
Values: Advocacy, innovation, collaboration, empowerment, creativity, and social impact
Brand Positioning
Calvin Eaton’s brand strategically emphasizes connection, through a human-centered, playful, and abstract aesthetic. The design feels creative and fluid, reflecting diverse thinking styles and resonating with educators, creative professionals, parents, students, and clients seeking authentic engagement.
Color Palette:
The brand’s color palette is bright, inviting, and playful. These colors feel approachable and creative rather than corporate, attracting a diverse audience of artists, educators, and forward-thinking professionals who value expression, collaboration, and innovative ideas.
Logo:
This logo captures Calvin's role as a facilitator, connector, and creative problem-solver. The abstract shapes suggest people in relationship who are communicating, collaborating, and supporting one another. There is movement, openness, and balance, all held within a soft ‘C’ form that subtly anchors the brand, with the “e” on the inside for “Eaton”.
Brand Identity:
Calvin Eaton
Calvin Eaton is a creative professional who is passionate about advocacy, education, and innovation. By collaborating with Mali King over at Clementine Design Studio, we created a brand for his website that clearly communicates his mission, engages his audience, and reflects his unique voice and vision. The key challenge was creating a logo that could engage Calvin’s multifaceted audience, spanning professionals, creatives, and socially-driven organizations, without losing clarity or personality.
Calvin Eaton is a creative professional who is passionate about advocacy, education, and innovation. By collaborating with Mali King over at Clementine Design Studio, we created a brand for his website that clearly communicates his mission, engages his audience, and reflects his unique voice and vision. The key challenge was creating a logo that could engage Calvin’s multifaceted audience, spanning professionals, creatives, and socially-driven organizations, without losing clarity or personality.
Target Audience:
Age: All ages
Location: Remote
Interests and hobbies: Public speaking, writing, creative projects, community engagement, and learning
Values: Advocacy, innovation, collaboration, empowerment, creativity, and social impact
Brand Positioning:
Brand Positioning:
Calvin Eaton’s brand strategically emphasizes connection, through a human-centered, playful, and abstract aesthetic. The design feels creative and fluid, reflecting diverse thinking styles and resonating with educators, creative professionals, parents, students, and clients seeking authentic engagement.
Calvin Eaton’s brand strategically emphasizes connection, through a human-centered, playful, and abstract aesthetic. The design feels creative and fluid, reflecting diverse thinking styles and resonating with educators, creative professionals, parents, students, and clients seeking authentic engagement.
Color Palette:
The brand’s color palette is bright, inviting, and playful. These colors feel approachable and creative rather than corporate, attracting a diverse audience of artists, educators, and forward-thinking professionals who value expression, collaboration, and innovative ideas.
Color Palette:
The brand’s color palette is bright, inviting, and playful. These colors feel approachable and creative rather than corporate, attracting a diverse audience of artists, educators, and forward-thinking professionals who value expression, collaboration, and innovative ideas.
Logo:
Logo:
This logo captures Calvin's role as a facilitator, connector, and creative problem-solver. The abstract shapes suggest people in relationship who are communicating, collaborating, and supporting one another. There is movement, openness, and balance, all held within a soft ‘C’ form that subtly anchors the brand, with the “e” on the inside for “Eaton”.
This logo captures Calvin's role as a facilitator, connector, and creative problem-solver. The abstract shapes suggest people in relationship who are communicating, collaborating, and supporting one another. There is movement, openness, and balance, all held within a soft ‘C’ form that subtly anchors the brand, with the “e” on the inside for “Eaton”.